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Ella Morse, Chartered Accountant & Founder - Blue Rock Accounting

Ella started her career at a boutique accounting firm in Frankston whilst finishing a Bachelor of Business and Commerce (Accounting). She moved to a mid-tier firm in the Melbourne CBD 12 years ago before becoming one of the founding staff members of Blue Rock in 2008.

Blue Rock started as a small accounting firm for family business owners and entrepreneurial clients with eight staff, before Ella became a Chartered Accountant and started running her own portfolio of clients.

The firm progressed by adding on other divisions such as Law and Private Wealth, and today - 10 years later - it is a full multi-disciplined firm running 11 divisions with 180 staff members.

Ella’s role changed from client to internal facing a few years ago through focusing her love of numbers on the firm itself by becoming Financial Controller. She now has a team both in Melbourne and offshore that help run the finance of the group.

Ella is also a member of the board Everything is Awesome Ltd, which is an investment vehicle for the staff and majority shareholder of all the Blue Rock entities. 

About Blue Rock Accounting


  • 2018 4th Best place to work in Australia
  • 2017 Best places to work in Australia
  • Certified B Corporation

BlueRock is an entrepreneurial community with expertise across every aspect of business and private wealth. Whether it’s financing a startup, building a website, creating a lease, planning a wealth creation strategy or all of the above, their whole team works together with you to get exceptional outcomes

"At BlueRock we aim to move beyond being your everyday advisory firm, because of all the things to invest in, investing in people and our community is the greatest opportunity of all.”

- Peter Lalor, Co-Founder and Managing Director

BlueRock is a great place to work. Simulated golf at your fingertips, overseas retreats, coffee on tap, cat memes … what’s not to love? We work hard for our clients but fun is always the name of the game.

They like to shake things up, bend the rules and explode ideas to do better business, but more importantly – to benefit the community and the environment. As a certified B Corporation they’ve also currently got their sights set on becoming a social enterprise. With a want to make better tomorrows.

Blue Rock can help with:

  • Finance
  • Grants
  • Law
  • Insurance
  • Accounting
  • Book Keeping
  • Private wealth


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